Millennials: It’s time to meet the next of the five great American workplace generations—the group known as the Millennials, whose workers were born between 1977 and 1997.
The Millennials are well educated (roughly 60% are college graduates). Their primary values are FUN and CONNECTION. Many of these workers received significantly more parental attention and support in their youth than the Generation X workers did.
Millennials’ characteristics as a group are heavily driven by their upbringing. This generation grew up with constant positive reinforcement as well as computer games, the internet, and the World Wide Web. They are not just comfortable with communications technology; communications technology is an important part of their identity.
They are tolerant, energetic, and demanding. They have extremely short attention spans, thrive on visuals, prefer collaborative give-and-take to long lectures, and expect to see results more or less instantly.
Millennials will make up roughly 50% of the workforce by the year 2020, which means that ignoring their priorities and communication preferences is a big, and potentially fatal mistake for any business interested in retaining the most creative people.
KEY TAKEAWAY: To work effectively with Millennials, you must be prepared to entertain them and provide some form of social stimulation, because their whole life is about having fun and interacting with others.
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